Søstrene Grene aims at meeting its ambitious goals for the future. Soon, we will be writing in 2020, and in just a few years the Danish business chain has almost doubled the number of franchise stores in the 17 countries, in which the business is housed.
To handle the great flows of goods from all the stores, Søstrene Grene has invested in a large, new, and modern logistics centre in Årslev, west of Aarhus. The new WMS solution is a crucial tool for the business’ digital development with, among others, a new omnichannel business model.
“Only five or six years ago, we were completely analogous. And three years ago, we built some sort of a WMS solution into our ERP system. Now, we have taken the logical conclusion by getting a dedicated and modern WMS solution,” explains Mikkel Grene, CEO of Søstrene Grene.