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A shift in logistics at Cykelexperten

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About Cykelexperten

Cykelexperten is Denmark’s largest bicycle store and online shop. With a main warehouse in Glostrup and a retail store in Vanløse, the company manages sales, repairs, and distribution of bikes and accessories to customers across the country. The combination of a physical store and e-commerce places high demands on coordination between the warehouse, workshop, and webshop, where efficiency and precision are key to the customer experience.

INDUSTRY
B2C
Integration
Bikedesk
Shipmondo
Number of employees
60
Warehouse
4.000 sqm
item numbers
13.000
the transition to WMS

When growth outpaced the warehouse

As the company grew, it became clear that the warehouse could no longer keep up. Processes were manual, and much of the work relied on routine and local knowledge. As the number of orders increased, so did the pressure, and picking became a time-consuming task where employees had to rely on experience rather than systemization.

Without scanning, traceability was limited, and maintaining an overview of stock locations and order sequences was difficult. Cykelexperten needed a warehouse system that could bring order to daily operations, save time, and provide the flexibility needed for continued growth.

“About a year ago, we realized that our warehouse was becoming so complex that it took far too long to pick different orders. That’s when we understood that if we wanted to avoid overstaffing and rising costs, we had to rethink the systems we were using.”

Lars Errebo, Store Manager
The solution

Digitalizing everyday operations

In collaboration with Codeex, Cykelexperten implemented Apport WMS, which digitalizes the entire picking and packing process. The system provides complete visibility across all warehouse movements and enables planning based on data rather than routine.

With handheld scanners, employees receive precise instructions to pick items in the most efficient order. Each item is scanned multiple times during the process, ensuring high traceability and fewer errors. This new way of working has made everyday operations more structured – and far more efficient.

“At Cykelexperten, the customer always comes first. It’s extremely important to us that customers receive the right products - and receive them quickly. That also means that when we promise a delivery time on our website, we need to be able to stand by it. Apport helps us work more efficiently and ensures that every order is delivered on time.”

Lars Errebo, Store Manager

Today, the Glostrup warehouse functions as a coordinated logistics hub where transparency and efficiency go hand in hand. Employees experience smoother workflows, and customers enjoy a more consistent service — whether ordering online or picking up in store.

The future

Turning data into everyday decisions

With Apport WMS, Cykelexperten has established a strong foundation for data-driven operations. The system provides insights into every stage of the warehouse flow, enabling decisions based on facts rather than intuition. Data is no longer just collected. It is actively used as a resource in daily operations, from planning and purchasing to staffing and performance follow-up.

A dedicated purchasing department is now being established to fully harness the potential of the system and create a more predictable and efficient flow of goods. At the same time, data forms the basis for ongoing adjustments, ensuring that warehouse capacity and resources can be scaled as needed.

“At Cykelexperten, we need to raise our data game - no doubt about it. We haven’t been used to working with such advanced systems, and now it’s about learning how to use them to their full potential. The more data we have - on purchasing, performance, and outbound logistics. The better we become at adjusting staffing levels and managing overall costs.”

Lars Errebo, Store Manager

The goal is to build a culture where decisions are guided by insight and knowledge leads to measurable improvements. For Cykelexperten, Apport WMS is more than just a system – it’s a foundation for smarter, more efficient operations where quality, speed, and customer experience go hand in hand.