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From manual processes to automation
at Bellinger House

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About Bellinger House

Bellinger House is a Danish eyewear manufacturer that has been designing and selling spectacle frames to customers across international markets since 2003. With more than 100 new models launched every year and a constantly evolving product range, its warehouse needs to handle a large number of SKUs efficiently while ensuring that the right products are dispatched to customers.

INDUSTRY
Wholesale
IntegraTIon
SAP B1
EMPLOYEES
22 in total
HEADQUARTERS
1.096 sqm.
ESTABLISHED IN
2003
THE CHALLENGE

Manual processes made warehouse operations increasingly difficult

As Bellinger House grew, its manual warehouse processes became increasingly difficult to manage. The product range was constantly changing, and every time new models were launched, time had to be spent finding space for them and reorganising the warehouse.

Much of the work depended on employees’ knowledge of the warehouse. They had to remember where products were stored, move goods manually and decide for themselves how best to carry out each task. This made the processes time-consuming and made it more difficult to maintain an efficient flow throughout the warehouse.

"We spent a lot of time organizing our warehouse as we launched more than 100 models throughout the year. This meant we had to move items manually each time and think about their practical placement. We couldn't handle this manually [...]. Therefore, we needed to address the manual processes that were delaying us in our daily operations."

Malene Bellinger, CEO

At the same time, customer requirements were increasing. Barcodes, for example, became a more important part of deliveries, while picking and shipping errors could cost valuable time internally as well as affect the customer experience.

Bellinger House therefore needed a warehouse management system that could bring greater structure to its processes and make warehouse operations less dependent on manual routines and employees’ knowledge of the warehouse.

THE SOLUTION

From employee know-how to system-guided warehouse operations

With Apport WMS, Bellinger House introduced a more system-driven approach to warehouse operations. Instead of employees having to know where products are stored and decide how an order should be picked, the system guides them through the process.

This makes it easier to find the right products and ensures a more consistent way of working across the warehouse. It also allows new employees to get up to speed more quickly, as they no longer need to develop an in-depth knowledge of every storage location and routine before they can work efficiently.

"It's great to see that customers can feel that we deliver quickly and accurately."

Lotte Brun, Customer Service and Warehouse Manager

Apport WMS also supports picking directly into shipping boxes. This reduces the number of times products need to be handled during the process and helps Bellinger House create a more efficient flow from order to dispatch.

The result is a more structured warehouse operation, with fewer manual decisions and a stronger foundation for delivering the right products to customers quickly.

Rasmus Ladefoged from Bellinger House talks about Apport WMS

THE FUTURE

A warehouse that can keep pace with growth

For Bellinger House, Apport WMS is not only about making existing processes more efficient. The system is also intended to provide the capacity and flexibility needed to support the company’s continued growth.

Plans include expanding the warehouse and increasing the number of picking locations. A system-guided warehouse makes it easier to add new products and locations without making day-to-day operations more complex for employees.

"We expect that Apport will eventually help us achieve the goals of our growth strategy, which is quite aggressive. We anticipate expanding our warehouse and having many more picking locations. Scaling has become much easier because we have a WMS."

Lotte Brun, Customer Service and Warehouse Manager

With better visibility of products, locations and processes, Bellinger House now has a stronger foundation for developing its warehouse in line with the growth of the business. As more products and locations are added, the system can continue to guide employees through their work and support an efficient operational flow.

In this way, Apport WMS enables Bellinger House to grow without having to return to the manual processes that previously placed limitations on its warehouse operations.