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On-time deliveries start with precise WMS at AB Catering

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About AB Catering

AB Catering is one of Denmark’s largest foodservice wholesalers, operating five warehouses and employing over 700 people. As part of Dansk Cater, they deliver food daily to a wide range of customers – from daycare centers to industrial kitchens and restaurants. Their wide product range and high delivery frequency place heavy demands on logistics, requiring efficiency, flexibility and reliable delivery.

INDUSTRY
FMCG (Fast-moving consumer goods)
Integration
Navision
Number of warehouses
5
Warehouse
15.000 sqm
item numbers
10.000
Introducing a WMS

Using Apport for Warehouse Management since 2013

In 2013, AB Catering Copenhagen chose to implement Apport WMS with Pick by Voice at their warehouse in Brøndby. The decision was made to improve visibility, reduce errors, and create a more efficient picking process. With voice-guided instructions through headsets, employees moved from paper-based routines to a smoother and more ergonomic workflow. 

At the same time, the system improved traceability, goods receiving, and day-to-day follow-up, making it easier to stay on top of the warehouse flow – even when things get busy. Apport quickly became part of the daily routine and still plays a key role in the day-to-day operations.

“If you’re handling food on a fairly large scale in a warehouse, you need a WMS. Without it, you simply don’t have control over traceability, your picking isn’t reliable, and there’s no way to look up any kind of history. A lot of people try to manage a warehouse through an ERP system, but they’re usually at a disadvantage – because it’s just not built for what a WMS can do.”

Frank Jørgensen, Warehouse Manager
The new warehouse

New logistics center, same reliable system

At the beginning of 2025, AB Catering Copenhagen moved into a brand-new logistics center in Greve. The 15,000 m² warehouse is built to handle large volumes and complex flows, supported by 24/7 staffing. With more than 10,000 products moving through the system every day, they needed a warehouse setup that delivers without fail – which is why Apport moved with them from Brøndby.

“Our new warehouse provides better safety because we have better visibility. That’s really the key throughout everything. When there’s a strong overview, efficiency improves too – and better efficiency leads to fewer delays, because the level of safety in what we do is actually higher.”

Frank Jørgensen, Warehouse Manager

The system was seamlessly adapted to the new setup, and the entire relocation was completed without any disruption. From day one, the updated warehouse flow has run smoothly and reliably.

the future

Prepared for the next step

AB Catering’s new warehouse in Greve is built with both scalability and future growth in mind. There’s room to expand, and the setup is ready for further automation. VLM shuttles are already in use in the freezer section, where low-frequency items are handled in a more compact and space-efficient way.

No matter what systems are added in the future, Apport WMS remains the system that holds it all together – ensuring everything runs smoothly and consistently day to day.

“Strong warehouse management is essential to keeping operations efficient. It’s really that simple. You need to be able to deliver on time to customers. That’s never going to feel outdated – especially not when you’re supplying a restaurant [...] So the system has to keep up, even if one day we’re handling twice the volume we are today.”

Frank Jørgensen, Warehouse Manager

A modern warehouse needs to keep up – not just in terms of volume, but also in complexity and pace. That’s why a flexible and stable WMS is critical. At AB Catering, warehouse management isn’t just about technology – it’s what makes precise, on-time deliveries possible. Every single day.